Copywriting. Strategy. Success.

Work

Odd Duck

Odd Duck Compression Socks is a Canadian business that sells compression socks to improve blood circulation in your legs to help you feel great every day. Darren helped to launch this brand in North America. His work included strategy, idea inception, graphic design, copywriting and website development. The brand has won a marketing award and national trade show booth design award.

https://youtu.be/tq3_wDxadTc
Retailer Support Material
www.OddDuckSocks.com
Social Media Posts
Retailer Support Material
Award-winning National Trade Show Display
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iSPAN Systems

How interesting can cold-formed steel be? Very! By using an animated approach to reach a wide range of construction industry professionals, Darren helped to compare the benefits of each building material, and come up with a reasonable answer as to which is better. Watch the videos on YouTube and read the comments. Steel can be fun!

https://youtu.be/p7OUq2DzRgw
https://youtu.be/w5AM2_A2Hmc
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Sarnia Cabinets

Darren helps this quality cabinetry manufacturer with communicating to its audiences that it sells cabinets but it delivers so much more. There are some things in life worth more than "stuff".

Magazine Advertisement
Magazine Advertisement
Magazine Advertisement
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SCCS

Strathroy Community Christian School needed engaging ways to reach out to the greater community for two important events: enrolment season and a Living Wax Museum. Darren took the basic creative briefs and brought to life two fun campaigns that resonated with audiences.

Community Poster
Community Poster
Community Poster
Community Poster
Community Poster
Community Poster
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OTMP

Darren was entrusted with informing readers about the epic travel stories awaiting them in Ontario through the Ontario Tourism Marketing Partnership. Through a wide range of media and experiences, including familiarization tours, meetings and presentations, a large variety of material was developed: magazines, advertisements, travel lures, websites and much more.

Magazine Ad
Magazine Editorial
Magazine Editorial
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Helix Steel

Telling the construction industry that they don't need to use rebar was never going to be easy, but through a series of videos, articles, case studies, social media posts and webinars, those in charge of some of America's largest construction projects are jumping on board the Helix Micro Rebar bandwagon. Materials were built for a wide range of individuals, from developers to engineers to concrete contractors.

https://youtu.be/cxeVh20UzLA
https://tinyurl.com/HelixSteelArticle
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Goodwill

Goodwill Industries Essex Kent Lambton needed more footwear while also promoting their job services. Leadership wanted to do this by placing ads in the local newspapers that caught readers attention. Darren wrote these ads, which helped to alleviate the great need in the community for gently worn footwear...and raise awareness of Goodwill's mission. Oh, and I've also included a Halloween ad.

Newspaper Ad
Newspaper Ad
Halloween-themed Newspaper Ad
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September 2021
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Graphite Marketing – Sarnia, London, Niagara, Toronto

darren@graphitemarketing.ca